WE DON'T
LIKE YOU
Telling people you don't like them isn't the best way to promote your brand. Unfortunately Sony "like. No. other" can be perceived as "not liking others" in some Asian countries.
EAT YOUR FINGERS OFF
When translated into Chinese the Kentucky Fried Chicken
slogan "finger-lickin' good" became…
BRUSH
UP ON
GIRLY
MAGAZINES
Colgate launched a toothpaste in France called "Cue" unfortunately this is also the name of a French girlie magazine!
A
LOT
OF
NONSENSE
Philip's "Sense and simplicity" communicates the brand proposition perfectly – unless you're in China, where there's no way to express the word "sense" precisely in the local language.
PENTIUM FOUR: EVIL INSIDE
IT giant Intel launched their Pentium IV chip to the world to great effect, except in Korea where the name translated into "Chip of Death".
THIS SLOGAN SUCKS
Electrolux, the Scandinavian vacuum cleaner manufacturer launched a campaign with the line "Nothing sucks like an Electrolux". It was pulled after two days.
INTERCOURSE CLEARS NASAL PASSAGES
The Vicks Company discovered that in German "Vicks" sounds like a crude word for intercourse and had to change their name to Wick.
SELLING SEX OR ALCOHOL?
Bacardi campaign, "The way it should B" worked all over the world, except in Russia where the pronunciation of "B" means prostitute.
