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Archive for February, 2009

Coke evolves ‘Coke side of life’ campaign to ‘Open Happiness’

February 18th, 2009

The news: Coke’s famous ‘Coke Side of Life’ campaign and strapline is being retired after only 3 years. The company has decided to move to ‘Open happiness,’ which is described as having a stronger call to action than the previous line. Coke marketers partly decided to make the move on the basis that it did […]

Textappeal office is a brand magnet

February 13th, 2009

It would seem that Textappeal’s advertising expertise is acting as a magnet for big brands. This may have been why French car manufacturer Renault chose the street just outside our London office for the location of their new ad. On Wednesday, February 11th crew were found on location outside our London office shooting a new […]

5) April – Absolut ‘affront to America’ ad

February 2nd, 2009

The news: A print ad from the maker of Absolut vodka earlier this year produced an ad featuring a map showing much of the US as a part of Mexico as it used to be. The ad only ran in a Mexican celebrity gossip magazine. However, it was posted on blogs and eventually picked up […]

4) May – Dior pulls Sharon Stone ads in China for comments made at Cannes

February 2nd, 2009

The news: Apparently, “karma” is the reason for the massive, devastating earthquakes in China. According to Sharon Stone what goes around comes around and the natural disaster is a karmic result of China’s ill treatment of its Tibetan neighbours. Stone made the comments to a television reporter at the Cannes Film Festival. Needless to say […]

3) August – London Mayor Boris Johnson offends the Chinese at the Olympic handover… three times

February 2nd, 2009

The news: In August, London Mayor Boris Johnson was accused of being “rude, arrogant and disrespectful” for accepting the Olympic flag with one hand, putting his hands in his pockets and not buttoning up his jacket. As explained by one Chinese blogger: “At such a formal occasion, he should have buttoned his jacket. If you […]

2) October – HP pulls ‘Do you want to touch me’ Gary Glitter

February 2nd, 2009

The news: The US based computer firm used a cover version of Glitter’s 1973 song ‘Do You Wanna Touch Me’ to promote its TouchSmart TV and he could have received up to £100,000 in royalties. Gary Glitter (real name Paul Francis Gadd) was returned to the UK in August after spending 27 months in a […]

1) December – Iraqi Journalist Throws Shoe at Bush: The Hidden Meaning

February 2nd, 2009

The news: An Iraqi journalist, who threw a shoe at US president George W. Bush during a press conference, has become something of a hero in much of the Arab world, with hundreds protesting his release from prison. Muntader al Zaidi was taken into custody and is being tried for his actions; he faces up […]