Archive for June, 2009
June 29th, 2009
When unchecked for cultural resonance, names can take on unintended meanings and damage the brand they are designed to promote.
June 18th, 2009
LONDON ADVERTISING and Textappeal have created a ‘Global Marketing Sentiment Index’ – the first ever global survey of sentiment in the marketing community as to what stage of recession they feel their market is in.
Given the importance of marketing expenditure as a bellwether in highlighting overall economic trends, LONDON tasked Textappeal’s network of over 100 local strategic planners around the world to ask this question in their respective territories and provide feedback. The initial result of the Index is -0.3 (on a scale of -5 to +5) indicating that the decline of the world economy is seen to have slowed almost to a stop. The survey will be repeated each quarter to track movements on a local and global basis.