Translation and Transcreation Services for Advertising and Marketing | Textappeal

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TextAppeal seminar at Cannes Lions 2012

Textappeal hosts a discussion about brands with Middle Eastern origins

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Archive for June, 2009

Instantaneous internet ridicule for new GAZPROM brand, NIGAZ.

June 29th, 2009

When unchecked for cultural resonance, names can take on unintended meanings and damage the brand they are designed to promote.

First ever global survey of sentiment in the marketing community reveals optimistic results.

June 18th, 2009

LONDON ADVERTISING and Textappeal have created a ‘Global Marketing Sentiment Index’ – the first ever global survey of sentiment in the marketing community as to what stage of recession they feel their market is in. Given the importance of marketing expenditure as a bellwether in highlighting overall economic trends, LONDON tasked Textappeal’s network of over […]