The news:

Sony launched an ad campaign for its new ceramic white Playstation Portable in the Netherlands in which a white woman, embodying the new product is gripping jaw of a black woman, in a superior and aggressive way.

The ad has been judged racist and unacceptable. In response, Sony initially defended its actions citing that there were around 100 images created for this ad designed to show the contrast in colours of the PSPs, including ones where the black woman is dominant. It eventually pulled the ads after rounds of criticism.

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