Translation and Transcreation Services for Advertising and Marketing | Textappeal

Connect with us

Favorite Videos

TextAppeal seminar at Cannes Lions 2012

Textappeal hosts a discussion about brands with Middle Eastern origins

Textappeal Seminar

Cannes Lions



Elliot Polak Interview

Cannes Lions



Chris Deering Interview

Cannes Lions

Nigeria blasts Sony ad over “Criminal” portrayal

October 9th, 2009

The news: Sony’s commercial has caused uproar in Nigeria, with official complaints that it portrays a negative image of the nation, suggesting Nigerians are untrustworthy and prone to partake in criminal activity. During the ad one of the actors states that “you can’t believe everything that you read on the Internet” or he’d be a […]


3 Responses to “Nigeria blasts Sony ad over “Criminal” portrayal”

  1. cultureguru Says:

    I originally saw this reference to Nigeria’s reaction to the ad I believe in adweek, but I appreciate your ‘behind the scenes’ for some of the unconscious, more deep rooted bias.

    From a multicultural advertising perspective for ads running in the US, there also was a very stereotypic/majority privilege representation of race/culture in the ad, with all of the white males presented as experts in their white scientist coats, while the Asian gentlemen was in a silly/foolish costume, and the woman in clearly a more administrative/clerical role.

  2. Neva Goon Says:

    Thankyou, I didn’t knew this, cheers.

  3. Cheap Calls Nigeria Mobile Says:

    I agree with you. Nigeria is beautiful country and I hope that it is protected and always nice. If African countries had more money many of the problems would not happen, just my 2 cents.

Leave a Comment

 
Posted in CultureShocks | 3 Comments »