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Archive for April, 2010

Why Did Paris Hilton Drop Her Guard In Brazil?

April 27th, 2010

The News: To promote edgy Devassa blond beer (“devassa” means “naughty” in Portuguese), the brand convinced Paris Hilton to be videoed partying non-stop for three weeks in Brazil. Daily Youtube uploads got an enthusiastic following, and the event was amplified by media coverage of her more unguarded moments. Devassa went on to produce a sultry […]

What Was Tiger Woods Thinking?

April 13th, 2010

The News: While “serious” brands such as Accenture and Gatorade dropped Tiger Woods like a hot potato when his extramarital affairs suddenly went public, the more edgy global footwear brand Nike took a calculated risk and stood behind him. On the back of Tiger Woods’ emotional apology and return to the US Masters green, Nike […]