Archive for July, 2010
July 16th, 2010
The news:
On billboards in Buenos Aires, Argentina, next to the familiar red, white and blue Pepsi logo, there is an eye-catching spelling mistake: “Pecsi”.
The spelling change is accompanied by slogans promoting “freedom of pronunciation” (“el libre albedrio pronunciativo”) and “the beautiful democracy of pronunciation” (“la hermosa democracia pronunciatoria”).
