Archive for November, 2010
Royal Offence in China
November 24th, 2010
The News:
The Chinese brand of women’s lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the headline “Feel the Romance of British Royalty”.
Exporting Luxury to China and the Middle-East
November 18th, 2010
On November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the Middle-East. What are the pitfalls of these culturally different markets? How does local understanding help global brands succeed? Read more
In July 2009, Textappeal and LONDON Advertising launched the first-ever global report on low-cost, high-return recession marketing. Having reviewed 500 examples from all over the world, 100 were selected for the final report, “Marketing in the Recession”. It was covered by dozens of publications across the globe, including the Advertising Age and the Internationalist, and accurately predicted a positive upturn in a number of markets.