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Archive for November, 2010

Royal Offence in China

November 24th, 2010

The Chinese brand of women’s lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the headline “Feel the Romance of British Royalty”.

Exporting Luxury to China and the Middle-East

November 18th, 2010

On November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the Middle-East.

Marketing Week Invites Textappeal to Deliver November 2010 Keynote Presentation

November 4th, 2010

With the subsequent crisis in Greece in 2010, Textappeal Founder & CEO Elliot Polak was asked by Marketing Week to deliver a keynote speech in Athens on how marketers can boost their cross-border results without spending more.