“The 99, The World’s First Islam-inspired Global Brand”

One of the most inspiring global brands to appear in the last few years is a “Fusion Brand”. It is the result of different cultures colliding, spinning off into something radically new and unexpected. Read more

The News:

A French anti-smoking campaign showing teenagers in a pose suggesting oral sex has caused an outrage in France. According to critics the ads trivialise sexual abuse and distract from the real health threats caused by smoking. Read more