Textappeal held a presentation on how advertising uses sex in different cultures at the Cristal Festival. If you speak French, read this insightful interview in by DOC Marketing News:  http://www.docnews.fr/actualites/sexe-publicite,11293.html

The News:

The German sportswear retailer, Puma, has pulled a line of limited edition trainers featuring the colours of the UAE flag after complaints that they were disrespectful.

These commemorative trainers were created to mark the 40^th UAE National Day, but rapidly caused uproar amongst Emirati consumers. Read more