An attempt by Nike to pay homage to the Irish in the run up to St. Patrick’s Day has backfired.
Thinking World First. Elliot Polak looks at the success of brands from the Middle East with Mahsa Motamedi, Amer Bitar, Karam Annab and Matthew Willsher. Dubai Lynx 2012
The removal of posters publicizing Jean Dujardin’s latest film may have been pivotal to his Oscar success.
The Japanese food market can be particularly hard to crack for foreign brands. Ask Mars, who have finally managed to get M&Ms and Snickers onto Japanese shelves after thirty five years of hard work. This is only part of the battle though. The next step is competing with domestic brands that dominate the packaged food market in Japan thanks to their unrivalled insight.