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TextAppeal seminar at Cannes Lions 2012

Textappeal hosts a discussion about brands with Middle Eastern origins

Textappeal Seminar

Cannes Lions

Elliot Polak Interview

Cannes Lions

Chris Deering Interview

Cannes Lions

Archive for March, 2012

Nike Misstep In Ireland

March 19th, 2012

An attempt by Nike to pay homage to the Irish in the run up to St. Patrick’s Day has backfired.

“Think World First”: Textappeal chairs international brand leader panel at Dubai Lynx Festival .

March 12th, 2012

Thinking World First. Elliot Polak looks at the success of brands from the Middle East with Mahsa Motamedi, Amer Bitar, Karam Annab and Matthew Willsher. Dubai Lynx 2012

Was Jean Dujardin’s Oscar Secured
By Submitting To American Political Correctness?

March 12th, 2012

The removal of posters publicizing Jean Dujardin’s latest film may have been pivotal to his Oscar success.

KitKat’s Secret To Success In Japan

March 5th, 2012

The Japanese food market can be particularly hard to crack for foreign brands. Ask Mars, who have finally managed to get M&Ms and Snickers onto Japanese shelves after thirty five years of hard work. This is only part of the battle though. The next step is competing with domestic brands that dominate the packaged food market in Japan thanks to their unrivalled insight.