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TextAppeal seminar at Cannes Lions 2012

Textappeal hosts a discussion about brands with Middle Eastern origins

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Archive for April, 2012

Foie Gras Sandwiches In France? Starbucks To Conquer Europe With Localized Menus

April 13th, 2012

Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK.

What’s In A Name?

April 4th, 2012

Last week’s post focused on Kraft’s risqué new name for their snack food spin off. This week, we decided to look at Kodak, who some claim might have survived if they had created new names for different markets.