Archive for April, 2012
News
Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK. Read more
What’s In A Name?
April 4th, 2012
News
Last week’s post focused on Kraft’s risqué new name for their snack food spin off. This week, we decided to look at Kodak, who some claim might have survived if they had created new names for different markets. Read more