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TextAppeal seminar at Cannes Lions 2012

Textappeal hosts a discussion about brands with Middle Eastern origins

Textappeal Seminar

Cannes Lions

Elliot Polak Interview

Cannes Lions

Chris Deering Interview

Cannes Lions

What’s In A Name?

April 4th, 2012

Last week’s post focused on Kraft’s risqué new name for their snack food spin off. This week, we decided to look at Kodak, who some claim might have survived if they had created new names for different markets.

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