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TextAppeal seminar at Cannes Lions 2012

Textappeal hosts a discussion about brands with Middle Eastern origins

Textappeal Seminar

Cannes Lions

Elliot Polak Interview

Cannes Lions

Chris Deering Interview

Cannes Lions

Foie Gras Sandwiches In France? Starbucks To Conquer Europe With Localized Menus

April 13th, 2012

Market localization for Starbucks means foie gras sandwiches in France and ‘bacon butties’ in the UK.

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