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TextAppeal seminar at Cannes Lions 2012

Textappeal hosts a discussion about brands with Middle Eastern origins

Textappeal Seminar

Cannes Lions



Elliot Polak Interview

Cannes Lions



Chris Deering Interview

Cannes Lions

Archive for May, 2012

Is 80 yuan the Right Price?

May 23rd, 2012

In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product can be marketed in the same way. Localizing the product for each individual market is extremely important and so is product pricing.

“How to win multi-market business” at global summit of Columbus, world’s leading independent media agency group?

May 9th, 2012

“How to win multi-market business” at global summit of Columbus, world’s leading independent media agency group?

“Global Culture Shocks in Social Media” – Textappeal speaks at The Internationist 100 in NYC.

May 4th, 2012

New York, May 10 2012 – International brand owners now have the opportunity to communicate with their customers in a fluid and highly localized manner. But this freedom can also backfire and damage brand consistency, equity and sales.

Kenneth Cole Course Corrects

May 4th, 2012