CANNES 2007 – GLOBAL MARKETING DISASTERS – WHAT THEY LOOK LIKE, WHY THEY HAPPEN, AND HOW TO AVOID THEM.

11am Friday 22nd June 2007, Debussy Theatre

The goal of ‘one brand, one voice’ advertising is to boost brand equity and global consistency, yet lack of appropriate local understanding and preparation can wreck havoc on a brand’s reputation as well as its pocketbook.

As more global brands than ever before jet-set across international media skyways to reach consumers everywhere, the crashes are piling up.

In this ‘tell-all’ seminar, high-flying global marketing executives will share their experience with global brand boo-boos. Attendees will see examples of global marketing gone wrong, hear the internal workings of why it happened, and gain valuable insight on how to avoid disasters.

Speakers include:

Elliot Polak – Founder, Chief Executive of Textappeal

Panel:

Mainardo de Nardis – CEO Aegis Media, Global

Ian Ewart – Head of Marketing, Barclays Wealth Management

Nick Strauss – Executive Planning Director, Mather Communications

Chris Mendola – Founder & Managing Director, 180