February 1st, 2012
The News:
Social media networks were set ablaze recently with the release of an advertising campaign for HEMA, a chain of Dutch department stores. The campaign for the store’s new ‘Mega Push-Up Bra’ is fronted by androgynous male model, Andrej Pejic. Read more
January 18th, 2012
The News:
Galerie, a department store in Osaka, marked its January sales by hanging huge red signs emblazoned with the term ‘FUCKIN’ SALE’ in their windows and throughout the store. Read more
December 15th, 2011
Textappeal held a presentation on how advertising uses sex in different cultures at the Cristal Festival. If you speak French, read this insightful interview in by DOC Marketing News: http://www.docnews.fr/actualites/sexe-publicite,11293.html
December 1st, 2011
The News:
The German sportswear retailer, Puma, has pulled a line of limited edition trainers featuring the colours of the UAE flag after complaints that they were disrespectful.
These commemorative trainers were created to mark the 40th UAE National Day, but rapidly caused uproar amongst Emirati consumers. Read more
November 21st, 2011
The News:
This week Benetton revealed its latest ad campaign, supporting the Unhate foundation, which features a number of politicians and religious figureheads kissing, including US president Barack Obama and Venezuelan President Hugo Chavez. Read more
October 14th, 2011
The News:
Recently, Levi’s decided to temporarily withdraw a campaign in the UK that showed scenes of rioting, as the company feared this would be culturally insensitive in the wake of the devastating riots that took place across Britain in August. Read more
June 8th, 2011
THE 99 animated television series will make its global debut in 2012. THE 99 has been widely trumpeted for its successful introduction of new positive role models for the world’s children. Although the stories are secular, THE 99 is credited as being the first group of comic superheroes born of Islamic archetypes. Read more
May 9th, 2011
April 21st, 2011
“The 99, The World’s First Islam-inspired Global Brand”
One of the most inspiring global brands to appear in the last few years is a “Fusion Brand”. It is the result of different cultures colliding, spinning off into something radically new and unexpected. Read more