Archive for the 'Textappeal Culture Shock' Category
(Chronologically Listed)
November 21st, 2011
The News:
This week Benetton revealed its latest ad campaign, supporting the Unhate foundation, which features a number of politicians and religious figureheads kissing, including US president Barack Obama and Venezuelan President Hugo Chavez. Read more
October 14th, 2011
The News:
Recently, Levi’s decided to temporarily withdraw a campaign in the UK that showed scenes of rioting, as the company feared this would be culturally insensitive in the wake of the devastating riots that took place across Britain in August. Read more
April 12th, 2011
The News:
A French anti-smoking campaign showing teenagers in a pose suggesting oral sex has caused an outrage in France. According to critics the ads trivialise sexual abuse and distract from the real health threats caused by smoking. Read more
March 2nd, 2011
The News:
The Iranian government filed a formal complaint to the International Olympic Committee (IOC) about the London 2012 Olympics logo, stating that it spells the word ‘Zion’. Although the term ‘Zion’ has a variety of different connotations, it is widely used to refer to the historic land of Israel and used as a symbol of the Jewish people. Read more
February 18th, 2011
The News:
The Advertising Standards Authority (ASA) recently banned Yves Saint Laurent’s television advert for their fragrance Belle D’Opium. They were concerned that a scene in which the actress playing “Belle” runs her finger down her inner elbow could be interpreted as simulating drug use, whilst her expressive dance movements could be seen as illustrations of the effects of drugs. Read more
January 19th, 2011
The News:
Korean netizens have protested against a Chinese ad campaign for the online game World II.
In features Chinese pop singer Han Geng, who launched his successful career in Korea (for those of you who follow Asian pop, his band was called “Super Junior”).
In a video promoting World II, Han is yelled at in Korean by a bossy lady from Korea. Thanks to World II, the singer gets revenge on her in the virtual world of electronic games, boosting his self-confidence. He then returns to reality, puts on an incredible gig and becomes a superstar. The video ends with a shot of the Korean lady, lost in the crowd, looking up to Han in awe.
November 24th, 2010
The News:
The Chinese brand of women’s lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the headline “Feel the Romance of British Royalty”.
October 12th, 2010
Beijing, August 2010 – In an article titled “Textappeal: the Advantage of Talents”, the leading Chinese industry publication Modern Advertising (affiliated to Advertising Age) has introduced the notion of transcreation to China.
August 4th, 2010
The News:
New facial-recognition technology created by NEC is currently being tested in Japan: interactive billboards equipped with hidden cameras that determine the gender and age group of people who pass in front of them. The goal is to display advertisements that are tailored to each individual, so that they are better suited to their interests.
July 16th, 2010
The news:
On billboards in Buenos Aires, Argentina, next to the familiar red, white and blue Pepsi logo, there is an eye-catching spelling mistake: “Pecsi”.
The spelling change is accompanied by slogans promoting “freedom of pronunciation” (“el libre albedrio pronunciativo”) and “the beautiful democracy of pronunciation” (“la hermosa democracia pronunciatoria”).