Consumer shape the marketing agenda, NOT brands. Global brands now follow where local consumer lead.

That’s why real time local insight is more important than ever to fuel global thinking.

With Textappeal, what used to take weeks take days.

What used to cost thousands cost hundreds.

What used to be subjective and complex is objective and simple.

Meet us in 3.14 hotel just off La Croisette. Let’s talk about your international marketing challenges.

Email us for a chat. 

Will today’s Chief Marketing Officers be tomorrow’s Chief Cultural Officers?

Join Textappeal’s Elliot Polak and Jumeirah’s Ross McAuley at this mind-opening seminar.

Textappeal World Blend 2013

For the 2012 New Year, the Textappeal team invented a box filled with worldly flavours of chocolates such as “peanut butter with jam”, “jasmine”, and “wasabi” as our annual gift. This posed a tough challenge for us this year, as we now have to exceed expectations for 2013!

This year we decided to create our very own blend of tea. Tea being the second most popular beverage in the world, we created an infusion of flavours that best describes our multicultural Textappeal brand.

We arranged a tea tasting session in our offices with a qualified tea master.  After tasting a variety of teas and flavours, we came up with a delicious infusion of Chinese cinnamon, Spanish orange blossom, Indian rose petals, Thai red peppercorns, Mexican chilli and Madagascan vanilla.

Our Tea master also gave us a lesson on how tea is made, consumed, people’s interaction with tea and the aesthetics surrounding the art of drinking tea around the world.

It was an extremely interesting team session, but let’s not get rid of our coffee machine just yet, just in case. Watch this space to see what we have in mind for 2014!

Wishing you all the best for 2013!

News:

Despite Tesco’s attention to detail, a piece of packaging managed to escape their notice and hit the store shelves with some questionable images.

An image appearing on their Tesco Finest range of Spaghetti Bolognese, featuring an authentic looking photo of dried meats at an Italian market turned out to feature some humorous labelling.

The photo had been on the packaging for “a long time” before an Italian-speaking customer pointed out that the signs in the photo actually read “Grandad’s balls” and ‘Donkey bollocks”. Read more

Image – keropokman.com

News:

Coca-cola installed a vending machine,  a few months ago, on a university campus in Singapore as part of the company’s ‘Open Happiness’ campaign. This might not sound out of the ordinary, but the vending machine is a dispenser with a twist; it gives out cans of coke when hugged.

The idea is part of a global campaign, ‘Happiness Machines’, which started in 2009. Another machine set up in an American university handed out cans of coke as well as pizzas and flowers. More recently, a Friendship Machine dispensed two cokes for the price of one — but only if you had a friend to help you reach it.

Read more

Press Coverage:

http://www.adnews.com.au/adnews/porn-packs-the-house-in-cannes

http://www.stealsomeglory.com/?p=1323

http://www.adrants.com/2012/06/sunday-in-cannes-social-mediastyle.php

http://www.campaignindia.in/Article/305300,campaigncannes-blog-how-talking-about-that-four-letter-word-can-make-advertising-better.aspx

www.mediavataarme.com/index.php/industry-news/advertising/item/635-cannes-2012day-1-porn-technology-and-story-telling  

http://blog.ketchum.com/

http://www.youtube.com/watch?v=ERyslHZeV9o

Textappeal addresses taboo cross-market topic at Cannes Lions with TED celebrity Cindy Gallop.

In the globalized economy, the chances of a product reaching consumers all over the world are extremely high. But this does not mean that the product can be marketed in the same way. Localizing the product for each individual market is extremely important and so is product pricing.

Read more