We believe global advertising has the power not only to drive a brand’s results, but also to do some good. That’s why for the 5th consecutive year the Textappeal team is proud to support ACT Responsible at the Cannes Lions International Festival of Creativity. On Tuesday 18th at the Palais des Festivals in Cannes, ACT […]
Consumer shape the marketing agenda, NOT brands. Global brands now follow where local consumer lead. That’s why real time local insight is more important than ever to fuel global thinking. With Textappeal, what used to take weeks take days. What used to cost thousands cost hundreds. What used to be subjective and complex […]
Will today’s Chief Marketing Officers be tomorrow’s Chief Cultural Officers? Join Textappeal’s Elliot Polak and Jumeirah’s Ross McAuley at this mind-opening seminar.
Textappeal World Blend 2013 For the 2012 New Year, the Textappeal team invented a box filled with worldly flavours of chocolates such as “peanut butter with jam”, “jasmine”, and “wasabi” as our annual gift. This posed a tough challenge for us this year, as we now have to exceed expectations for 2013! This year we […]
Despite Tesco’s attention to detail, a piece of packaging managed to escape their notice and hit the store shelves with some questionable images.
An image appearing on their Tesco Finest range of Spaghetti Bolognese, featuring an authentic looking photo of dried meats at an Italian market turned out to feature some humorous labelling.
Coca-cola installed a vending machine on a university campus in Singapore as part of the company’s ‘Open Happiness’ campaign. This might not sound out of the ordinary, but the vending machine is a dispenser with a twist; it gives out cans of coke when hugged.
Press Coverage: http://www.adnews.com.au/adnews/porn-packs-the-house-in-cannes http://www.stealsomeglory.com/?p=1323 http://www.adrants.com/2012/06/sunday-in-cannes-social-mediastyle.php http://www.campaignindia.in/Article/305300,campaigncannes-blog-how-talking-about-that-four-letter-word-can-make-advertising-better.aspx www.mediavataarme.com/index.php/industry-news/advertising/item/635-cannes-2012day-1-porn-technology-and-story-telling http://blog.ketchum.com/ http://www.youtube.com/watch?v=ERyslHZeV9o