Archive for the 'News' Category
(Chronologically Listed)
February 14th, 2012
Thinking World First. Elliot Polak looks at the success of brands from the Middle East with Mahsa Motamedi and Amer Bitar.
December 15th, 2011
Textappeal held a presentation on how advertising uses sex in different cultures at the Cristal Festival. If you speak French, read this insightful interview in by DOC Marketing News: http://www.docnews.fr/actualites/sexe-publicite,11293.html
June 8th, 2011
THE 99 animated television series will make its global debut in 2012. THE 99 has been widely trumpeted for its successful introduction of new positive role models for the world’s children. Although the stories are secular, THE 99 is credited as being the first group of comic superheroes born of Islamic archetypes. Read more
May 9th, 2011
April 21st, 2011
“The 99, The World’s First Islam-inspired Global Brand”
One of the most inspiring global brands to appear in the last few years is a “Fusion Brand”. It is the result of different cultures colliding, spinning off into something radically new and unexpected. Read more
March 4th, 2011
March 4, 2011 – The lead feature of BBC NEWS BUSINESS highlights Textappeal as a company that is showing the way in global virtual business. In a web article titled “The Virtual Business: Doing Deals in Your Pyjamas”, Fiona Graham, Technology of business reporter for the BBC News, writes: Read more
November 18th, 2010
On November 18th, Textappeal was invited by the IMF (French Fashion Institute) in Paris to share insights on how to advertise luxury in China and the Middle-East. What are the pitfalls of these culturally different markets? How does local understanding help global brands succeed? Read more
November 4th, 2010
In July 2009, Textappeal and LONDON Advertising launched the first-ever global report on low-cost, high-return recession marketing. Having reviewed 500 examples from all over the world, 100 were selected for the final report, “Marketing in the Recession”. It was covered by dozens of publications across the globe, including the Advertising Age and the Internationalist, and accurately predicted a positive upturn in a number of markets.
October 26th, 2010
Check out Textappeal’s new website: www.textappeal.com.
Textappeal’s new site is designed to illustrate the trust global brand owners put in our cross-cultural services. Not only to translate their brand messaging around the world, but also to provide the cultural insight they need to succeed in every market.