Text Appeal Logo

Connect with us


World’s Largest Advertiser Changes Business Model. Why?

March 19th, 2015

“The use of digital technology for creativity is at an inflection point, one of the most important moments we have ever seen in the history of advertising.”

3 Marketing Tips To Snack On A Global “Fracas”

March 17th, 2015

Ongoing events or conversations in any market around the world can provide hugely profitable global branding opportunities – and an almost infinite reservoir of fresh content. As long as you keep your ears to the ground and don’t forget to snack…

Social Media Brand Posts: Beware of the “Butterfly Effect”…

February 5th, 2015

Today, one misjudged tweet can have disproportionately punishing effects on a brand’s global reputation. It can precipitate your organisation into sudden crisis mode, and quickly explode into the ultimate international marketer’s headache.

NEW YEAR COUNTDOWN (Day -1, American Airlines. How to make your customers happy.)

December 31st, 2014

Our last blog post for this year is an excellent example of how a social media account should be run nowadays.

NEW YEAR COUNTDOWN (Day -2, Russian Charity Fund & Bank of Moscow. Murphy’s law)

December 30th, 2014

What to do when you try to help and show a good will for a cause but everything goes wrong? Find out in our second to last blog post.

NEW YEAR COUNTDOWN (Day -3, Dove. Anybody out there?)

December 29th, 2014

Why it’s more important than ever to stay on top of your brand’s social media accounts.

NEW YEAR COUNTDOWN (Day -6.Oreo vs. AMC Theatre. Who dunks who here?)

December 26th, 2014

AMC Theater dunks Oreo cookies in its own milk. 

NEW YEAR COUNTDOWN (Day -7, DiGiorno Pizza. #TheWrongHashtag)

December 25th, 2014

Spelling mistakes in your social media messages can be awkward as you have seen in our previous blog post. Or, why it’s better to do some research before you create your hashtags.

NEW YEAR COUNTDOWN (Day -8, Viaggio in Islanda. Choose your words wisely.)

December 24th, 2014

How a typo can flush your message down the toilet.

NEW YEAR COUNTDOWN (Day -9, Sleepover at Waterstones.)

December 23rd, 2014

What to do when you find yourself locked in a shop because you didn’t notice they were closing? Just tweet.