Today, one misjudged tweet can have disproportionately punishing effects on a brand’s global reputation. It can precipitate your organisation into sudden crisis mode, and quickly explode into the ultimate international marketer’s headache.
Our last blog post for this year is an excellent example of how a social media account should be run nowadays.
What to do when you try to help and show a good will for a cause but everything goes wrong? Find out in our second to last blog post.
Why it’s more important than ever to stay on top of your brand’s social media accounts.
AMC Theater dunks Oreo cookies in its own milk.
Spelling mistakes in your social media messages can be awkward as you have seen in our previous blog post. Or, why it’s better to do some research before you create your hashtags.
How a typo can flush your message down the toilet.
What to do when you find yourself locked in a shop because you didn’t notice they were closing? Just tweet.
Crisis-management example at Auchan: bad product feedback on social media and turning an unhappy consumer into a brand advocate.
How you can drop a clanger pretty easy if you’re not aware of how the product looks to your customers.