Advertising that’s compelling and irresistible in London, could prove a marketing disaster in Lisbon. They aren’t just two different capitals in two different countries. The people speak different languages and have completely different cultures…

Multiply this by another 193 countries, 157 languages and 253 cultures – your international campaign could end up as a real culture shock – for you and your brand.

That’s why we set up Text Appeal.

For the past ten years we’ve worked with global brands like Sony, Starbucks and Procter & Gamble. Via our worldwide network of 900 strategic planners and copywriters, we help global brands adapt their marketing campaigns to different markets, languages and cultures.