As a part of its 2015 Air Transport Seminar conference in Sapporo, Japan, Airbus asked Textappeal to share its expertise with leading Japanese carriers on the topic “Delivering Brands Across International Boundaries”.
We believe global advertising has the power not only to drive a brand’s results, but also to do some good. That’s why for the 6th consecutive year the Textappeal team is proud to support ACT Responsible at the Cannes Lions International Festival of Creativity. On Wednesday 18th June at the Palais des Festivals in Cannes, ACT Responsible […]
Nov. 18th at Textappeal’s first private Advisory Board dinner in association with Loveurope, TED celebrity and founder of makelovenotporn.com Cindy Gallop provoked an electroshock with her talk on “Accelerating Innovation in Global Marketing”.
Could it be that even Sir Martin Sorrell was a little shocked by the deca-billion consolidation of the ad industry? As Adage reported, August 27th at WPP’s half-year earnings conference he displayed a chart that naughtily painted the result of the future Publicis-Omnicom Group in a “sludgy brown colour” (his words).
We believe global advertising has the power not only to drive a brand’s results, but also to do some good. That’s why for the 5th consecutive year the Textappeal team is proud to support ACT Responsible at the Cannes Lions International Festival of Creativity. On Tuesday 18th at the Palais des Festivals in Cannes, ACT […]
Consumers shape the marketing agenda, NOT brands. Global brands now follow where local consumers lead. That’s why real time local insight is more important than ever to fuel global thinking. With Textappeal, what used to take weeks took days. What used to cost thousands cost hundreds. What used to be subjective and complex […]
Will today’s Chief Marketing Officers be tomorrow’s Chief Cultural Officers? Join Textappeal’s Elliot Polak and Jumeirah’s Ross McAuley at this mind-opening seminar.
Textappeal World Blend 2013 For the 2012 New Year, the Textappeal team invented a box filled with worldly flavours of chocolates such as “peanut butter with jam”, “jasmine”, and “wasabi” as our annual gift. This posed a tough challenge for us this year, as we now have to exceed expectations for 2013! This year we […]