MAJOR CLIMATE CHANGE CAMPAIGN LAUNCH WITH BOB GELDOF AND KOFI ANNAN. TEXTAPPEAL APPOINTED OFFICIAL IAA CROSS- CULTURAL PARTNER.

The International Advertising Association (IAA: www.iaaglobal.org) has partnered with Textappeal to adapt a major international campaign on climate change. Live Aid founder Bob Geldof and Kofi Annan, former Secretary General of the United Nations, will launch the campaign at the Cannes Lions festival at 11 am on Friday 26 June. It is aimed at world leaders achieving a just deal at the UN Climate Change Conference in Copenhagen in December. Textappeal is now the official cross-cultural partner of the worldwide IAA organisation, which advocates responsible freedom of commercial speech.