FROM RECESSION TO RECOVERY: LONDON-TEXTAPPEAL GLOBAL MARKETING SENTIMENT INDEX TURNS POSITIVE FOR FIRST TIME.

Singapore, September 17, 2009 - At Spikes Asia First Advertising Festival, Founder and CEO of Textappeal Elliot Polak revealed the results of the second LONDON-Textappeal Marketing Sentiment Index. For the first time, the global index turned positive, posting +0.5 on a scale of -5 (expectation economy will worsen) to +5 (expectation economy will get better). The first result in June was negative, at -0.3.

Elliot Polak comments "The recession is last seasons' news. People want to move on to recovery, and they sense it may be coming. We feel it is critical for international brands to seize this opportunity and employ advertising dollars, euros and pounds in much more efficient ways than before -- since global marketing budgets are likely to remain tight. It also means brand innovation and entrepreneurship are at a premium: those who lead and make smart moves today will be the biggest beneficiaries of recovery."

Michael Moszynski, founding partner and CEO of LONDON shared his thoughts on the matter: “Our original Recession Marketing Report in June generated global interest from clients and agencies across the world – ironically we had requests from each of the top 10 global ad networks for a copy of our Report. The Report was also written up in media from New York to Moscow; from San Paulo to Manila. In conversations with clients keen to learn from other sectors and markets, interest has markedly shifted recently from “Recession Marketing” to “Recovery Marketing” a sentiment reflected in our latest Marketing Index.”