What We Do

Transcreation
Marketing Translation
Cultural Resolution

Textappeal helps some of world’s most successful megabrands translate their advertising across the borders of culture and language.

We do this in a more effective and cost-efficient way than ever before.

Instead of maintaining offices and staff around the world, we set out to find the very best talent in each local market.

  • For brands that need to check strategic local market differences, before or while developing creative work, we built a network of 106 locally embedded strategists.
  • For brands and lead agencies that need translations and adaptations of their advertising (also called “transcreation”), we built a network of 470 senior copywriters.
  • For brands that need to maintain and manage cross-market consistency, we set up a single London hub, staffed with multi-lingual account managers from around the world.

With the Textappeal global network, brand-owners and lead creative agencies can develop multi-market campaigns that produce maximum local results… while avoiding unnecessary overheads.

Textappeal Culture Bank

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